The Star in Frisco is the 91-acre world headquarters of the Dallas Cowboys, one of the most valuable sports franchises on the planet. Located in Frisco, Texas, about 35 miles north of the Arlington Entertainment District, it offers a unique behind-the-scenes look at the daily corporate and training operations of an NFL team. For international visitors in DFW for the 2026 international soccer tournament, it is one of the most distinctive sports experiences in North America.
Here is what to expect.
The grand entrance features “Volume,” a stunning LED display containing over 19,200 white lights. The atrium also serves as a museum highlighting the franchise’s historic timeline from the 1960s to the present.
The high-tech command center where the Cowboys front office makes NFL draft picks and handles trade negotiations. Visitors see the room where franchise-altering decisions happen.
A state-of-the-art 12,000-seat indoor stadium shared by the Cowboys and local high schools. The facility is used for practices, concerts and community events.
An up-close view of the franchise’s five Vince Lombardi trophies and historic championship rings.
Part of the extended Owner’s Experience Tour, where an interactive hologram of the Hall of Fame owner allows visitors to ask questions about the team’s history.
Duration: approximately 75 minutes. Covers the World Headquarters, Ford Center and trophy displays. Tickets run approximately $32.50 to $40.
Duration: approximately 90 minutes. Includes everything in the standard tour plus the Jerry Jones AI Hologram experience. Tickets run approximately $70.
Purchase tickets in advance through The Star’s official tours page. Popular time slots sell out quickly, especially during major events in the DFW area.
Tour stops can change on short notice depending on active player practices and corporate events. Photography is allowed in most areas, but guides will instruct you to put cameras away in active player zones.
Plan extra time to explore the surrounding 13-acre entertainment district. The Star District has restaurants, shops and the Omni Frisco Hotel.
The Star is about 35 miles north of the Arlington Entertainment District. A rideshare takes 35 to 45 minutes depending on traffic. Driving via State Highway 121 and the Dallas North Tollway is the most direct route.
Visit The Star during the day, then head south to the Arlington Entertainment District for an evening Texas Rangers game at Globe Life Field. Get tickets to see the Rangers in 2026.
In Frisco, Texas, about 35 miles north of the Arlington Entertainment District and 30 miles north of downtown Dallas.
The Guided Tour costs approximately $32.50 to $40. The Owner’s Experience Tour costs approximately $70.
Yes. Popular time slots sell out quickly. Purchase tickets through The Star’s official tours page.
Yes. All five Vince Lombardi trophies and historic championship rings are on display during tours.
The standard tour takes about 75 minutes. The Owner’s Experience Tour takes about 90 minutes.
Yes. Visit The Star during the day and head to Globe Life Field in the evening. Check the schedule.
